Peroni Nastro Azzurro

Brewed by:
SABMiler

Style:
Premium Lager

 ABV: 5,1%

 Country: Italy

The Peroni company was established under the founding family name in the town of Vigevano, Italy (1846). The company was moved to Rome by Giovanni Peroni in 1864, six years prior to Rome becoming the Italian capital in 1870. Throughout the late 19th and early 20th centuries, the company became one of the most prominent brewing companies in the newly unified Italian nation.

The London-based brewing giant SABMiller bought the company in 2005, making it one of the few international brands in its portfolio. To re-launch the brand, SABMiller hired an empty boutique on 202 Sloane Street, London to align it with other Italian fashion brands; the boutique was entitled "Emporio Peroni".

Peroni is the Peroni company's original brand, and according to Assobirra, the second best selling pale lager in Italy. It is 5.1% abv, and is made with barley malt, maize, hop pellets and hop extract. By the 1950s and 1960s, Peroni was the most recognized brand of beer throughout the Italian peninsula. The following decade saw the expansion of Peroni into foreign markets through international distribution, itself spurred by recognition of the increasingly popular advertising for the Peroni brand. Today, market research confirms Peroni as the most recognized and most widely consumed Italian beer.